Blu-ray Sales, April 2-8: War Horse Rides High on Blu-ray

Posted April 12, 2012 12:42 PM by Josh Katz

For the week ending on April 8th, Steven Spielberg's WWI epic War Horse has the top spot for total Blu-rays sold. This Blu-ray debut is a strong one for the film - 36% of its overall sales came from Blu-ray - which enjoyed both a worldwide box-office gross of over $166 million this past winter as well as six Oscar nominations at the 84th Annual Academy Awards.

With War Horse's showing last week, director Steven Spielberg now has two films on the top-selling home media lists; his Adventures of Tintin currently sits at position seven in overall package media and at position six in individual Blu-rays.

Just below War Horse on the Blu-ray rankings layout is Hop. The family-friendly affair sold 98% as many Blu-rays as War Horse and, in fact, bests the war drama on the overall package media chart, holding the number one slot. In the three weeks since its home media premiere, Hop has continued to perform strongly for its parent company, Universal Studios, and the Easter holiday this past Sunday no doubt helped bolster Hop's sales even further. 30% of its purchased products came from the HD market.

The discrepancy between HD and overall media lists also affects the third highest seller. Taking into consideration just the Blu-ray chart, Disney's The Muppets occupies the third slot. Like Hop, The Muppets has demonstrated consistent sales figures in the three weeks since its street date; 37% of its numbers came from Blu-ray, and within that format it moved 61% as many copies as War Horse. However, the overall package media chart tells a slightly different story. There, The Muppets ranks at the fifth highest position, selling 50% as many units as overall media leader Hop and falling just behind Alvin and the Chipmunks: Chipwrecked and We Bought a Zoo (in that order).

Top Ten Blu-ray Sellers for Week Ending 04/08/12:

Top Five Home Media Sellers for Week Ending 04/08/12 (% of Blu-ray's Market Share Noted):

Hop (30%)
War Horse (36%)
Alvin and the Chipmunks: Chipwrecked (20%)
We Bought a Zoo (27%)
The Muppets (37%)

Top Five Blu-ray 3D Sellers for Week Ending 04/08/12 (Per % of Total Unit Sales):

Harry Potter and the Deathly Hallows: Part 2 3D (57%)
Megamind 3D (12%)
Immortals 3D (10%)
Hugo 3D (6%)
The Adventures of Tintin 3D (4%)

Source: Home Media Magazine | Permalink |

News comments (8 comments)

mjcavinder

Apr 12, 2012

I'm falling asleep.................

scarface16

Apr 12, 2012

I can't believe Dragon Tattoo fell all the way to 10! What gives?

Top reviewer

yellowcakeuf6

Apr 12, 2012

Ahhh, this proves Americans are deep thinkers.

Top reviewer

Cremildo

Apr 12, 2012

yellowcakeuf6

What is that supposed to mean? Pick any country in the world and you will never see a cerebral arthouse film leading the charts. Instead of spilling condescension, you could try and understand the market.

As if intelligent people couldn't possibly appreciate War Horse, lol.

Top reviewer

yellowcakeuf6

Apr 12, 2012

I was serious. And don't tell me what to do.

anomaly7

Apr 12, 2012

Good for War Horse. Great film. And how did Harry Potter sell so many 3D copies? I don't think the percentage was that high when the film was first released.